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Client: ASL AL SAHRAA
Asl Al Sahraa aims to deliver authentic desert products, from dates to handmade crafts, directly through a seamless mobile application.
Creating trust in a fully digital experience for traditional and culturally significant products can be difficult, especially when targeting both local and modern audiences.
We designed a highly intuitive, culturally resonant mobile application UI/UX, complemented by physical-to-digital marketing campaigns like wrapping public transport to merge offline trust with online convenience.
A deeper look into the execution and visuals that drove these results.
"The app is visually stunning and incredibly easy to use. The outdoor campaigns perfectly translated our digital presence into the real world."