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Client: RAW AFRICAN
Raw African needed to break out of the local indie scene and present itself as a premium, global-standard cosmetics brand.
The Egyptian cosmetics market is highly saturated with cheap imported brands. They needed extreme 'Trust & Authority' positioning.
A complete overhaul of their visual identity, a high-converting glassmorphic eCommerce store, and top-tier Influencer & PR outreach establishing them as the local luxury standard.
A deeper look into the execution and visuals that drove these results.
The high-converting glassmorphic eCommerce store that broke out of the indie scene to establish global-standard luxury positioning.
The top-tier influencer and PR outreach strategies solidifying their presence as the premium cosmetics standard in Egypt.
"They elevated our brand to a level where we can charge premium prices without resistance. The eCommerce platform is a conversion machine."